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When South-East Asia's 'Super-apps' Combine: Inside the Proposed Grab-GoTo Merger

Grab is poised to acquire its rival GoTo at a valuation of around $7bn with the merger creating a dominant force across Indonesia’s ride-hailing and delivery markets, streamlining an expensive duopoly. Political backing has strengthened following Indonesia’s proposed golden-share oversight despite ongoing concerns. If approved, how would this tie-up redefine the region’s digital landscape?
Introduction
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Southeast Asia’s digital economy has grown at a remarkable pace over the past decade and is expected to continue expanding rapidly in the future. This shift has created space for companies trying to bundle everyday services into a single app. Grab and GoTo are an emblem of this phenomenon. Their rise is closely tied to the realities of the region: crowded cities, a young population that adopted smartphones early, and gaps in basic infrastructure. These conditions translated into the advent of digital platforms that could fill the demand for services. In order to fully understand why this merger could carry so much weight it is important to dive into the history of the respective companies. 
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​Grab


​Grab started life in 2012 as MyTeksi, a Malaysian start-up founded by Anthony Tan and Tan Hooi Ling. The idea was not especially flashy: make taxi-hailing safer and more predictable, but it solved an obvious problem. The app showed nearby drivers and avoided the uncertainty of street hails, leading to commuters latching onto it. A year later, the company rebranded as GrabTaxi and began pushing into neighboring markets like Singapore, Vietnam, and the Philippines. Moving its headquarters to Singapore signaled a clear shift in ambition, accompanied by increased capital expenditures and operating expenses to support regional expansion. Over time, Grab folded in private-hire cars, food delivery, parcel services, and finally a payments product, GrabPay. Grab had its IPO in 2021 on the NASDAQ at a $40 bn valuation following a merger with Altimeter Growth Corporation. The IPO marked a massive milestone as it was the largest for a Southeast Asian company on a US market. By 2024, these diversified services helped the company reach $2.8 bn in annual revenue, although operating expenses also rose to $1.34 bn as Grab invested heavily in technology and market development. By tying these services together in one place, it gradually shaped itself into a “super-app” with a $20.8 bn market cap.
GoTo

​GoTo’s background reflects Indonesia’s unique and complex market dynamics. Gojek started in 2010 as a small call center connecting customers with motorcycle taxis, a practical choice given Jakarta’s traffic conditions. The launch of its app in 2015 bundled rides, couriers, and food ordering, later expanding into payments and financial services, embedding deeply into daily life in Indonesia. Tokopedia, founded in 2009, focused on enabling small merchants to sell online, becoming a key player in Indonesia’s booming e-commerce market. Their 2021 merger created GoTo Group, Indonesia’s largest digital ecosystem, serving over 100 million users across mobility, deliveries, payments, and online retail. The following year (2022) they went public on the Indonesian Stock Exchange valuing the company at approximately $31.6 bn. Financially, GoTo reported revenue of approximately IDR 15.9 trn (about $1 bn) in 2024, with a gross profit margin of 53.4%. However, the company is still investing heavily in growth, reflected in operating expenses of IDR 10.7 trn and a loss of IDR 2.2 trn. The net loss was IDR 5.2 trn, indicating ongoing challenges in achieving profitability. On the balance sheet, GoTo held strong liquidity with cash and short-term investments totaling IDR 20.9 trn and total assets of IDR 43.2 trn. Total liabilities stood at IDR 12.8 trn, with equity at IDR 30.4 trn, showing a solid capital base to support continued expansion.
Previous merger talks

Talks of a Grab–Gojek merger are not new. The two companies explored the idea from 2020 into early 2021, when both were still burning through cash while preparing for potential listings. A merger could have brought significant synergies by cutting overlapping costs and a firmer position in the market but negotiations fell apart. The main obstacles were predictable: who would control the merged entity, how regulators across several countries would respond, and what strategic direction the combined platform would take. When the talks collapsed, Gojek moved toward Tokopedia instead, which ultimately created GoTo. The episode showed how tricky cross-border tech consolidation can be in Southeast Asia, where each market has its own regulators and political considerations.

While those negotiations ultimately went nowhere, the intent of consolidation never fully disappeared. Both companies stayed stuck in a costly battle, running very similar apps in markets where scale and efficiency matter. The current proposal is therefore a more structured attempt to achieve that consolidation in a different form.
Deal Overview & Size

Although a final agreement has not yet been announced, reporting suggests a potential transaction where Grab acquires GoTo at an equity valuation close to $7 bn. With Grab’s market capitalization estimated in the low-$20 bn range and GoTo’s at roughly $4 bn, the combined entity would reach a valuation of roughly $24-28 bn. Such a combination would control close to 90% of Indonesia’s ride-hailing and food-delivery market, making it one of the most dominant digital platforms in the region.


The transaction is expected to focus primarily on acquiring GoTo’s mobility and commerce operations. This would include both its Indonesian business and its smaller international unit. One important structural consideration is GoTo’s fintech arm, which may be carved out or placed under a different framework. This reflects how financial-services units in super-app ecosystems often face separate regulatory requirements compared with mobility and delivery. 

The Indonesian government is expected to play a meaningful role in the transaction. Recent statements indicate growing political support for the merger, including involvement from the state investment fund Danantara, which may obtain a minority stake and a golden share in the Indonesian entity. The golden share structure would provide veto authority over specific decisions, particularly those related to pricing, worker compensation and data policies. This allows the government to retain oversight without taking on full ownership, creating a balance between national priorities and private-sector control.
Financing Aspects

From a financing standpoint, Grab is reportedly arranging a bridge loan of up to $2 bn with a tenor of about twelve months. This facility is intended to fund part of the acquisition before being refinanced through longer-term bank debt or capital-markets issuances after regulatory approval. Grab’s strong operating cash flow, which exceeded $850 mn in 2024, provides flexibility in managing leverage and refinancing timelines.


GoTo shareholders are expected to receive mostly Grab stock, with only a small portion paid in cash. This allows major investors such as SoftBank and Alibaba to maintain exposure to the combined platform while still realising some value uplift. It also reduces the immediate financial burden on Grab and preserves balance-sheet capacity for integration costs and future investments.

Valuation and Comparable Transactions

​At a headline valuation of approximately $7 bn against roughly $1.0 bn in 2024 revenue, the deal implies an EV/Revenue multiple of around 7.0x. To assess this properly, it is more meaningful to compare it with transaction multiples in similar digital-platform deals rather than public-market trading levels.

Previous transactions in the sector show that revenue multiples vary significantly depending on market leadership and profitability. Delivery Hero’s acquisition of Woowa Brothers valued the Baemin operator at an enterprise value of roughly €3.6 bn on 2018 revenues of around €259 mn, implying an EV/Revenue multiple of 13.9x. In comparison, Just Eat Takeaway’s acquisition of Grubhub at an enterprise value of $7.3 bn on 2019 revenues of about $1.3 bn implied an EV/Revenue multiple of roughly 5.6x. While the valuation range across these transactions is wide, they remain comparable because all three involve large-scale, multi-sided platform businesses with similar network-effect economics. The differences in multiples mainly reflect market-specific factors. It is also important to note that Grab–GoTo is one of the first of its kind in Southeast Asia, meaning there are few truly comparable super-app consolidation deals in the region. As a result, precedent transactions offer directional guidance rather than a narrow valuation band. 

Within this context, valuing GoTo at approximately 7x revenue places the transaction between the Grubhub and Woowa outcomes and closer to the lower end of that observed range. The valuation remains consistent with a control deal where cost efficiencies, improved unit economics and broader platform synergies are anticipated.
Strategic Rationale and Synergies

The main strategic rationale behind the merger is to streamline an expensive and competitive duopoly. A combined platform would be better positioned to reduce duplicate costs, particularly in driver incentives, customer acquisition and marketing. Operational synergies are also expected in technology, cloud infrastructure and data integration, improving unit economics across the business. In addition, merging the payment ecosystems, GrabPay and GoPay, would create a more competitive financial-services platform with a larger user base and better cross-selling opportunities.


There are, however, regulatory considerations, especially around market concentration. Indonesian regulators have already highlighted potential concerns related to competition, and the golden-share structure appears to be designed partly to address these issues. Overall, the proposed Grab-GoTo merger aligns with broader industry trends in which scale and integration are essential to improving profitability. 


While execution and regulatory challenges remain, the strategic and financial logic supporting the deal is strong. To translate this rationale into a feasible transaction, it is necessary to consider the wider implications beyond firm-level efficiency gains. 

Implications

​The proposed Grab-GoTo merger would mark one of the most significant consolidations in Southeast Asia’s digital economy, and its implications extend far beyond corporate strategy. Its feasibility depends on regulatory tolerance, political considerations, and the broader competitive pressures shaping the region’s digital ecosystem. While both companies have strong financial incentives to consolidate, the regulatory and competitive landscape remains challenging.

Historical precedents point in different directions. The 2018 Grab-Uber merger triggered investigations across Singapore, Vietnam, and the Philippines, with authorities concluding that the deal reduced competition in ride-hailing and led to price increases. Regulators imposed fines and behavioural remedies, signalling early concerns about dominance within digital platforms. More recently, the 2021 Gojek-Tokopedia merger that created GoTo was approved only after intense scrutiny, with Indonesian authorities emphasising the importance of preventing over-concentration across mobility, e-commerce, and payments. These cases illustrate that while Southeast Asian regulators are not outright opposed to consolidation, they remain cautious when it risks leading to heavily reduced competition.​
Strategic and Competitive Drivers 

That said, economic forces are pushing both firms toward rationalisation. Despite successful listings, neither Grab nor GoTo has consistently delivered strong profitability. Both are under pressure from investors to tighten their operations, cut back on heavy promo spending, and use capital more efficiently. Meanwhile, competition across their main segments is heating up. Shopee is pushing deeper into food delivery and financial services, and TikTok Shop has reshaped e-commerce in Indonesia by merging logistics, payments, and entertainment into one seamless experience. A merger could give Grab and GoTo the scale needed to defend their positions against these emerging threats, while unlocking cost synergies in marketing, delivery networks, and technology.

If completed, the merger would reshape competition across mobility, delivery, and digital payments. In ride-hailing and food delivery, the combined entity would command dominant or near-monopolistic shares in multiple markets. Smaller players such as Foodpanda, Maxim, AirAsia MOVE, would struggle to match the combined scale, potentially forcing them to specialise or retreat into narrower market segments. The consolidation could also pressure regional competitors to pursue alliances or mergers of their own as a counterweight. This dynamic would raise barriers to entry across several parts of the super-app ecosystem.
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The deal’s outcome would also influence how Southeast Asia approaches future megamergers. Approval, particularly from Indonesia, would signal that regulators are willing to permit large-scale consolidation if it strengthens domestic digital leaders and ensures financial sustainability. On the other hand, a rejection or heavily conditioned approval would reaffirm the region’s preference for maintaining multi-player markets and preventing excessive concentration in essential digital services. The decision would therefore serve as a precedent for future deals in fintech, logistics, e-commerce, and digital banking.
Impact on Stakeholders

For consumers, the implications are mixed. A merged platform could deliver more reliable services, a unified loyalty programme, and expanded coverage in regions where one provider is currently weak. However, reduced rivalry almost certainly means fewer promotions, reduced price competition, and less choice. Evidence from the Grab-Uber merger showed that promotional activity dropped after consolidation, and similar patterns could emerge again. With one platform effectively dominating mobility and delivery, consumers would face limited alternatives in everyday transactions.


Drivers stand to gain from more stable demand and improved route density, which could reduce idle time. Yet these benefits may be outweighed by the loss of competition between platforms. The ability to switch apps is one of the strongest bargaining tools available to app-based workers. With a single dominant operator, incentives could become less competitive, commissions could rise, and drivers may be more vulnerable to one-sided policy decisions. These concerns have already surfaced in Indonesia, where driver groups have protested the merger’s potential to reduce income flexibility. Regulatory authorities will further weigh how the merger might affect freelance workers’ welfare, an area receiving increasing policy attention in the region.

Merchants, particularly restaurants and small retailers, face a similar trade-off. A larger platform may offer better analytics, marketing tools, and smoother integration across delivery and payment systems. But the risk is that a merged Grab-GoTo could increase commission fees or impose stricter contractual terms. Many micro-merchants already operate on thin margins and depend heavily on platform traffic; reduced competition weakens their negotiating power. Similar concerns have surfaced in other markets, where merchants have become increasingly dependent on dominant delivery and e-commerce platforms.


Ultimately, the implications of the Grab-GoTo merger extend beyond immediate price effects or operational synergies. The deal tests Southeast Asia’s long-term vision for its digital markets: whether they should prioritise financial sustainability and national leaders, or uphold a more pluralistic competitive environment. Its resolution will likely shape the trajectory of super-apps, fintech innovation, and platform regulation for years to come.

Government’s U-turn and the ‘Golden Share’ Agreement

As these market and shareholder implications unfold, the centre of gravity shifts back to Jakarta. The Indonesian government’s evolving position on the transaction, culminating in the proposal of a golden share agreement, now plays a decisive role in determining the merger’s future.


Companies and policymakers have found some middle ground. After initially resisting the deal over worries about driver exploitation and an overly dominant market player, officials are now openly signalling support. That shift doesn’t come without strings attached: through the sovereign wealth fund Danantara, the state is negotiating a “golden share” in the merged company. This type of share would give the government veto rights over major decisions, even with only a small ownership stake, helping it protect national interests in a platform that millions of Indonesians depend on every day for transport, food delivery, and payments.

In practice, the government’s change of heart was bought by assurances that it would have a formal oversight role, effectively giving it a seat at the table on big strategic calls and on promises related to driver welfare and consumer protection. With Danantara in the mix, officials seem more comfortable that they can encourage innovation while still stepping in if needed, using their veto power to block any moves that could run against the public interest.
Why the Government approved it now

Several factors explain why Jakarta’s authorities have green-lit the merger now after balking at it earlier. For one, the political landscape has shifted. President Prabowo’s administration appears more amenable to industry consolidation than its predecessor, especially after securing tools (like the golden share) to assert national oversight. By involving Danantara in the ownership structure, the government addresses a prior sticking point, the fear of Indonesia’s tech champions falling under predominantly foreign control. This satisfies nationalist economic concerns.


Additionally, the companies and policymakers seemed to have found some middle ground regarding labor and consumer welfare worries that were front and center a few months ago. In mid-2025, officials demanded guarantees of better pay and benefits for drivers as a condition of any merger. That push came amid protests by drivers fearing a monopoly would mean job losses or lower incomes. Now, Grab and GoTo have signaled support for policies that improve driver-partner earnings and livelihoods, helping neutralize opposition. 

In short, the government’s approval at this juncture suggests that its earlier concerns are being met: the merger is seen as offering a path to sustainable growth while a combination of state oversight and promised pro-driver measures will keep the new giant in check.
Competition and Antitrust Considerations

Even with political backing, a Grab–GoTo merger faces intense antitrust scrutiny. Together the two firms would control around 90% of Indonesia’s ride-hailing market, a level of dominance that competition authorities cannot ignore. Indonesia’s Business Competition Supervisory Commission (KPPU) has already been researching the potential impacts, warning that such an uber-dominant player could violate anti-monopoly laws if it harms consumers or rivals. 


Regulators worry that merging with a direct rival could lead to higher fares for customers and a tougher environment for new entrants, by decreasing competition in the sector. Their concerns extend beyond ride-hailing alone, because the merger would bring together two huge app ecosystems spanning food delivery, logistics, and digital payments. That kind of reach could allow the combined player to shape access and terms across multiple markets. These are not abstract fears: when Grab bought Uber’s Southeast Asia business, regulators in countries like Singapore responded with fines and behavioural remedies after finding that competition had weakened.

If this merger goes ahead, KPPU has the power to attach strict conditions or even overturn the deal if it concludes that it creates monopolistic behaviour or unfair outcomes. That is why, as negotiations advance, both companies are likely sketching out safeguards, such as keeping driver commissions at sustainable levels or avoiding predatory pricing, to persuade authorities that the tie-up will not come at the public’s expense. Other Southeast Asian watchdogs are also likely to weigh in on the local impact, given Grab and Gojek’s overlapping footprints in markets like Singapore and Vietnam, adding another layer of complexity to the approval process.
Potential Roadblocks Ahead 

Despite the strong momentum toward a deal, several obstacles could still get in the way. The most important is the antitrust approval process. Even with political backing, the merger still has to be cleared by KPPU, which could come with tough conditions. If regulators later see the combined Grab–GoTo abusing its market power, they could impose penalties or even push for parts of the merger to be unwound.


Another challenge is getting all the key stakeholders aligned. Both companies have a powerful shareholder base, including groups like SoftBank and Alibaba, and not everyone will necessarily agree on topics such as valuation and, more importantly, control. Negotiations will have to balance these expectations while also satisfying Indonesia’s golden-share and national-interest requirements.​

Finally, other Southeast Asian competition authorities may come up with yet other roadblocks. Regulators in markets such as Singapore are likely to review the impact on ride-hailing and delivery, given the history of direct competition between Grab and Gojek, and could demand concrete safety nets regarding pricing practices or exclusivity provisions. These regional reviews are unlikely to kill the transaction, but they could slow it down and increase compliance costs.​

Even with Indonesia’s government now broadly supportive, a Grab–GoTo tie-up still has to navigate a tight corridor of regulatory scrutiny, investor politics, and operational complexity before a new regional super-app champion can fully take shape.

Taken together, these dynamics underscore how any prospective deal will move far beyond a simple corporate transaction, shaping regional market structures in lasting ways.
Conclusion

The merger between Grab and GoTo would be a defining moment in Southeast Asia’s super-app landscape, creating a behemoth by bringing together two of the most important digital ecosystems at a time in which both are facing pressure to prove sustainable profitability. Strategically, a consolidation would offer a way to streamline an expensive duopoly by cutting overlapping costs in areas such as: driver incentives, marketing and cloud infrastructure, to build a stronger defence against Shopee and TikTok, which are expanding aggressively into delivery and payments. A Grab-GoTo alliance would hold dominant positions in ride-hailing and food delivery potentially improving reliability but also reducing price competition and narrowing consumer choice.

While the strategic logic is clear, the deal sits at the intersection of intense regulatory scrutiny, national interests, and stakeholder concerns over pricing, worker welfare, and market power. Ultimately, the fate of this merger will signal how Southeast Asian policymakers want their digital markets to evolve: whether they prioritise scale and homegrown platforms, or keep the market more open and competitive. If approved, the merger would reshape mobility, delivery, and digital payments across the region, forming a super-app giant that could redefine Southeast Asia’s digital space.

​By Giacomo Ferrante, Lodovico de Ferrari, Leonardo Rossini, Bogdan Rosulescu


​Sources:
  • Reuters
  • Financial Times
  • Maxathon
  • Eastasiaforum
  • Euromonitor International
  • Tech In Asia
  • EconoTimes
  • DealStreetAsia 
  • East Asia Forum
  • The Diplomat
  • Business Times
  • Indonesia Business Post
  • CNN
  • BBC
  • Bain
  • Grab Investor Relations
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